Price ranges for a small business website
There’s a big difference between a cheap website, a DIY website, and a well-built professional site. Here’s what you get at different price points.
The DIY route ($0 – $500)
Since most people aren’t web developers, they’ll need a tool to make the process as simple as possible. The most popular tools for creating a do-it-yourself website right now are Wix, Squarespace, Shopify, or WordPress (using a simple template).
Best for: Side projects, hobby sites, or businesses with lots of time but no budget.
If you’re willing to do all the work yourself, you can set up a basic website using platforms like Wix, Squarespace, or Shopify.
- Cheap, quick to set up, no coding required.
- Generic design, limited customization, not great for SEO, harder to scale.
Reality check: You’ll still spend hours figuring out design, plugins, and settings—and your site won’t really look professional.
“If you have more time than money, DIY is an option. But most business owners find it frustrating and limiting pretty fast.”
Budget freelancers and “cheap” websites ($500 – $3,000)
(Fiverr, Upwork, or budget agencies using pre-made templates)
👉 Best for: Businesses that need something online but don’t expect much customization or long-term reliability.
You’ll find plenty of freelancers advertising $500 – $2,000 websites, but here’s the catch:
- Most are reselling pre-made templates with minor tweaks.
- They may lack experience with business websites and SEO.
- You could end up with poor support (or worse, a ghosted project).
🔹 Pros: More affordable than an agency, faster turnaround.
🔹 Cons: Often low quality, little customization, and may break easily.
Reality check: A cheap website can end up costing more when you need to redo it in a year.
Most $500 websites aren’t ‘cheap’—they’re just incomplete. You get what you pay for.
A Professional Small Business Website ($5,000 – $10,000)
(Experienced designers & developers who build sites tailored to your business.)
Best for: Businesses that want a high-quality, professionally designed website that works for the long haul.
At this level, you’re getting a custom-designed WordPress website that looks professional, works smoothly, and helps grow your business.
Here’s what you’re paying for:
A clean, modern design (not just a recycled template).
SEO best practices so your site ranks on Google.
Mobile optimization so it works on every device.
WordPress customization that makes managing your site easy.
A process that doesn’t waste your time.
Pros: High quality, well-optimized, built for long-term success.
Cons: A bigger upfront cost—but saves money in the long run.
Reality check: This is the sweet spot for small businesses that need a site that works without headaches.
“$5K isn’t just a price—it’s the difference between a website that helps your business and one that holds it back.”
High-End Custom Websites ($15,000 – $50,000+)
(Big agencies, enterprise-level development, custom-built everything.)
👉 Best for: Large businesses, tech startups, or companies with complex needs.
This tier includes completely custom-built websites with unique designs, deep integrations, and high-end development. Unless your business needs something truly unique, you don’t need to spend this much.
🔹 Pros: Full customization, advanced features, high-end branding.
🔹 Cons: Overkill for most small businesses.
Reality check: If your business is making millions, this might be the right level. Otherwise, it’s overkill.
“Most small businesses don’t need a $25K website—but they do need something better than a $500 one.”
So, What Should a Small Business Pay for a Website?
A realistic budget for a well-built small business website is $5,000 – $10,000.
That’s why we created 5Kwebsite—to give small businesses a high-quality, professional site at a price that makes sense.
For $5K, you get:
✔️ A custom WordPress site (not a template job).
✔️ A fast, mobile-friendly design that looks professional.
✔️ SEO optimization to help you get found on Google.
✔️ A straightforward process—no headaches, no fluff.
🚀 Need a website that actually works for your business? Let’s talk.
Final Thoughts: Invest in a Website That Works
If a cheap website is holding your business back, it’s not really saving you money.
- A great website doesn’t have to cost $20K, but it should be:
- Professional (so customers take you seriously).
- Easy to manage (so you don’t depend on a developer for everything).
- Optimized for SEO (so people actually find you online)
That’s exactly what we build at 5Kwebsite—a smart, friendly, professional WordPress website for $5K.
Want to learn more? Let’s chat.
