So, which one is actually best for a small business? The short answer is it depends on what you need. Let’s break it down so you can make the right choice—without the tech jargon or marketing fluff.
Wix: the easy, DIY site builder
If you’ve ever seen an ad for “Build a website in minutes!”, it was probably for Wix. And to be fair, Wix makes it easy to put a basic website together—no coding, no hassle, just drag-and-drop.
For some small businesses, that’s all they need. A restaurant, for example, might just want a simple site with their menu, hours, and contact info.
But here’s the catch: Wix is easy… until you need to do something beyond the basics.
Wix Pros
- Super beginner-friendly – No tech skills required.
- All-in-one platform – Hosting, design, and maintenance are included.
- Great for quick, simple websites.
Wix Cons
- Limited flexibility – You’re stuck with Wix’s system, and you can’t customize beyond what they allow.
- SEO struggles – Wix sites aren’t as optimized for Google as WordPress sites.
- Locked-in platform – If you want to move your site elsewhere later, you can’t.
Who Wix is best for: If you just need a basic, no-fuss website that you can set up quickly and never think about again, Wix might be fine. But if you want room to grow, it’s not the best choice.
Squarespace: the designer’s choice
Squarespace has built a reputation for beautiful, modern website templates—which is why a lot of creative businesses (photographers, designers, artists) love it.
The platform gives you a polished, high-end look right out of the box, without needing to mess with design settings or hire a professional.
But, Squarespace has the same problem as Wix: It’s easy at first, limiting later.
Squarespace Pros
- Gorgeous templates – Seriously, their designs are hard to beat.
- All-in-one setup – Hosting, security, and updates are handled for you.
- No coding required – But you can tweak things a little if you want.
Squarespace Cons
- Less flexible than WordPress – You’re limited to what Squarespace allows.
- Expensive over time – Monthly fees add up fast, especially if you need extra features.
- Not great for large or growing businesses – If you need advanced functionality later, you may have to switch platforms.
Who Squarespace is best for: If you’re a creative professional and just need a beautiful portfolio or a small business site that looks amazing out of the box, Squarespace is a solid choice. But for most small businesses, it’s still not as powerful or scalable as WordPress.
WordPress: the best long-term choice for small businesses
If Wix is the “quick and easy” website builder and Squarespace is the “designer-friendly” option, then WordPress is the “serious business” choice.
And that’s not just hype—WordPress powers over 40% of all websites for a reason. It’s the most flexible, customizable, and SEO-friendly option out there.
Unlike Wix or Squarespace, you actually own your WordPress site—you’re not locked into someone else’s platform. You can customize anything, optimize it for Google rankings, and add any feature you need as your business grows.
WordPress Pros
- Fully customizable – No design or functionality limits.
- SEO powerhouse – WordPress sites rank better on Google.
- Scales with your business – Start small, grow later—without rebuilding from scratch.
- You own it – Unlike Wix/Squarespace, your website is yours forever.
WordPress Cons
- Slight learning curve – It’s not as simple as Wix/Squarespace at first.
- Requires hosting – But that’s actually a good thing, because you get more control.
Who WordPress is best for: Any small business that wants a professional website that actually grows with their business instead of being limited by a DIY platform.
Which one should you choose?
Here’s the bottom line:
- Use Wix if you need a quick, no-fuss website and don’t mind the limitations.
- Use Squarespace if you want a beautiful site with minimal effort and don’t need much customization.
- Use WordPress if you want a professional, SEO-friendly, long-term website that can grow with your business.
And that’s exactly why we build all our websites with WordPress.
Want a WordPress site without the hassle?
At 5Kwebsite, we make WordPress easy for small business owners.
We build custom, professional websites that are:
- Beautiful, modern, and fast
- SEO-optimized so customers can find you
- Easy to update—without needing a developer
If you’re serious about your business, let’s build you a website that actually works.
